Each American Marketing Association (AMA) chapter is a reflection of its members and their experiences, backgrounds, careers, and expertise. Orange County is located in an emerging and vibrant business region with great opportunities for marketing professionals.

We celebrate the achievements and accomplishments of our individual members and have highlighted some below.

Mark was born and raised in the United Kingdom. He currently resides in Orange County with his wife and two children. He loves to travel and has visited many countries around the globe. When he’s not working in Marketing and Market Research disciplines, you’ll find him dirt biking, sport kite flying or wakeboarding.

He graduated from the University of Hertfordshire in the U.K. with a BSc in Computing Mathematics. Within a few months, he joined mTAB LLC where he managed client accounts. In early 2000 he moved to the U.S. still working for mTAB, now as VP of Client Services for both U.S. and Asia. He’s developed as a person, broadened his skill set and continually delivered high-quality solutions to clients across the globe, throughout his 25+ years with the mTAB Brand.

Staying better connected to the wider Marketing and Market Research community is why he joined AMA. Here’s what Mark shared as the benefits of joining AMA:


  1. The ability to keep up to speed with the latest happenings and developments in our profession.
  2. Opportunities to mix with my peers at local events, to network and learn from others.
  3. To continually improve myself by absorbing knowledge from those around me and sharing my insights with others.

LinkedIn: https://www.linkedin.com/in/mark-lummas-a0b6a311/

Congratulations to Shannon Pollacchi who was awarded her AMA Professional Certified Marketer in Digital Marketing

Digital Marketing Certificate Ties It All Together!

After talking several online courses throughout the years, it was time to step up my efforts and focus on a comprehensive review of all aspects of digital marketing to ensure that I was up to speed. As a marketing professional, I had a desire to update my skills by expanding my knowledge in the field of Digital Marketing. I discovered that the American Marketing Association offers a certificate program in Digital Marketing, through flexible online classes.

This certification process offers a comprehensive program that covers topics such as metrics, social media, email marketing, user interface, online advertising, SEO, remarketing, and content marketing. The series analyzes which types of social media and technology platforms are the best resource for deployment of marketing goals based upon your chosen audiences, timelines, and content. This coursework is provided in a series of courses through Lynda.com, that provides specific topics which detail the collaboration and overlap of current technologies. The main benefit from this series includes the board overview on how multiple platforms can collaborate to achieve your desired marketing goals while describing which potential platform can provide the best support to achieve your goals. This includes analyzing your overall content marketing strategy, by utilizing a combination of Google Analytics and AdWords. In addition, helpful hints and common mistakes to avoid are also highlighted.

The courses are delivered in a comprehensive format, anticipating that the entire series will be completed. This certificate is achieved by participating a series of online courses, culminating in passing a 120 question test. Depending on your schedule and your proficiency in digital marketing concepts, you can expect this series of classes to take two to nine months to complete. If you are looking for a comprehensive but flexible program, then this is for you. What I learned is that the basics of marketing have continued to stay the same, but the techniques for deployment have changed and will continue to change.