To volunteer as a chapter leader, AVP or committee member, please connect with AMA OC leaders.

President 2018-2019

Ray Benedicktus of OC Marketing Analytics

About Ray:  Ray is a marketing focused leader with 16 years experience in consulting, research, branding and marketing implementations. He brings a creative approach to quantitative analysis and problem solving as a leader and strategist of marketing, research, consulting projects for corporate, small business, institutional, educational, government, and non-profit clients. Ray has an exceptional track record in presenting statistically valid consumer data and interpreting research results into managerial insights and actionable strategies. 


Chapter Secretary, Chapter Excellence Awards Lead

Elizabeth Marks of

About Elizabeth:  In her 20 years with Toshiba, she became a Six Sigma Master Black Belt, executive coach enabling her to lead enterprise-wide process improvement projects worth millions in cost-savings. Now, she runs a marketing consulting business. As a self-proclaimed “data geek” turned copywriter she translates tech-speak into a simple, easy to understand message for all. She helps business owners of Tech/Saas/Paas companies generate qualified leads that turn into happy customers with relationship-driven marketing.

Specialties: Web Copy, Email and Content Marketing, Sales and Marketing Funnel Development.


VP Finance

Shannon Pollacchi of Waste Management

About Shannon: A professional with excellent qualifications relating to marketing, public relations, business development, and corporate communications. Goal-driven marketer that works well as an individual as well as part of a team. I interface well with customers, staff, and management with proven ability to self-prioritize workload and motivate others, focus on goals and represent positive company image at all times.

Specialties: Market Analysis, Branding and Identity, Business Development, Marketing, Market Research, Digital Marketing, and Public Relations.


President-Elect 2019-2020, VP Programs 2018-2019

Lucrecia Castellon of Nestlé Waters, North America

About Lucrecia: Tenacity and creativity are deeply rooted in my DNA. I am a results oriented marketing professional demonstrating strong analytical, strategic and problem solving skills. I have ample sales and marketing experience in CPG including Fortune 100 companies as well as privately held companies.  My professional experience and business acumen have allowed me to develop both as an individual contributor and a team player. I possess a track record of significantly growing my business through sales and marketing. I have managed numerous categories for food manufacturers continuously identifying and attaining volume and revenue growth. I have developed annual key account plans for key grocery retail accounts, set measurable goals and executed and adjusted plans as needed. 


VP Special Events

Open Position


VP Membership

Jay Tolman of Millennium Marketing

About Jay: I am a seasoned professional with broad-based experience in brand planning and developing/executing complex integrated marketing programs for food service, consumer-packaged goods, retail, financial services, building products, B to C and B to B. I am a leader and catalyst to outstanding marketing programs, as well as building/maintaining strong partnerships.  As AMA's VP of Membership, I look forward to continue acquiring and retaining members with diverse backgrounds and experience to maintain our robust community of marketing professionals.


VP Sponsorship

Ana Elisa Arcoverde

About Ana:  I have spent over 10-years providing marketing support for the fashion industry, working with advertising agencies and designing corporate communications.  I proactively maintain great relationships with my teams, clients, partners, and suppliers.  I look forward to leading the AMA's sponsorship efforts, developing relationships with sponsors, and in fulfilling the chapter's promises to sponsors.


VP Career Development

Monica Jerez of 3M

About Monica: Monica is a business professional with a creative and collaborative leadership style. She has over 25 years of experience in the US, Latin America, and global markets, both in B2B and B2C roles. Monica's expertise is in marketing strategy, providing insights and analytics-driven marketing solutions, segmentation, new product development and commercialization, product portfolio and market prioritization, and team coaching and development.


VP Executive Circle

Barbara Moreno 

About Barbara: Barbara is a senior marketing executive with both domestic and global marketing experience in food, health & beauty, toy, and household durable sectors, having managed teams up to 13 and budgets from $100K to $35M. She has a superior background in marketing, sales, licensing and business development positions. Barbara is a driven, highly strategic and analytical thought leader offering proven ability to produce significant revenue gains through targeted marketing and unified business strategies. She is a turnaround strategist focused on performance, with talent for optimizing short/long term return by sharpening positioning, innovation development and product mix management.


VP Collegiate Relations

Mark Lummas of mTAB

About Mark: Mark was born and raised in the United Kingdom. He currently resides in Orange County with his wife and two children. He loves to travel and has visited many countries around the globe. When he’s not working in Marketing and Market Research disciplines, you’ll find him dirt biking, sport kite flying or wakeboarding.

He graduated from the University of Hertfordshire in the U.K. with a BSc in Computing Mathematics. Within a few months, he joined mTAB LLC where he managed client accounts. In early 2000 he moved to the U.S. still working for mTAB, now as VP of Client Services for both U.S. and Asia. He’s developed as a person, broadened his skill set and continually delivered high-quality solutions to clients across the globe, throughout his 25+ years with the mTAB Brand.

Staying better connected to the wider Marketing and Market Research community is why he joined AMA.


VP Communications

Dan Williams of Studio Tiga

About Dan: Dan delivers superior interactive media solutions and develops and publishes advanced cross-platform apps for Professional Sports, Corporate, Entertainment and Government verticals. Dan is known for developing interactive media solutions with unparalleled vision to drive revenue growth and brand recognition for his clients.

Specialties: Mobile App Development and Publishing, Mobile Sites, Software Development, Video Production, Video Editing and Post Production, Executive Producer, Video Producer, 3D Animation.