To volunteer as a chapter leader, AVP or committee member, please connect with AMA OC leaders.
Ray Benedicktus of OC Marketing Analytics
About Ray: Ray is a marketing focused leader with 16 years experience in consulting, research, branding and marketing implementations. He brings a creative approach to quantitative analysis and problem solving as a leader and strategist of marketing, research, consulting projects for corporate, small business, institutional, educational, government, and non-profit clients. Ray has an exceptional track record in presenting statistically valid consumer data and interpreting research results into managerial insights and actionable strategies.
Chapter Secretary, Chapter Excellence Awards Lead
Elizabeth Marks of SmartCopyClicks.com
About Elizabeth: In her 20 years with Toshiba, she became a Six Sigma Master Black Belt, executive coach enabling her to lead enterprise-wide process improvement projects worth millions in cost-savings. Now, she runs a marketing consulting business. As a self-proclaimed “data geek” turned copywriter she translates tech-speak into a simple, easy to understand message for all. She helps business owners of Tech/Saas/Paas companies generate qualified leads that turn into happy customers with relationship-driven marketing.
Specialties: Web Copy, Email and Content Marketing, Sales and Marketing Funnel Development.
VP Finance / VP Membership
Shannon Pollacchi of Waste Management
About Shannon: A professional with excellent qualifications relating to marketing, public relations, business development, and corporate communications. Goal-driven marketer that works well as an individual as well as part of a team. I interface well with customers, staff, and management with proven ability to self-prioritize workload and motivate others, focus on goals and represent positive company image at all times.
Specialties: Market Analysis, Branding and Identity, Business Development, Marketing, Market Research, Digital Marketing, and Public Relations.
President-Elect 2019-2020, VP Programs 2018-2019
Lucrecia Castellon of Nestlé Waters, North America
About Lucrecia: Tenacity and creativity are deeply rooted in my DNA. I am a results oriented marketing professional demonstrating strong analytical, strategic and problem solving skills. I have ample sales and marketing experience in CPG including Fortune 100 companies as well as privately held companies. My professional experience and business acumen have allowed me to develop both as an individual contributor and a team player. I possess a track record of significantly growing my business through sales and marketing. I have managed numerous categories for food manufacturers continuously identifying and attaining volume and revenue growth. I have developed annual key account plans for key grocery retail accounts, set measurable goals and executed and adjusted plans as needed.
Ana Elisa Arcoverde
About Ana: I have spent over 10-years providing marketing support for the fashion industry, working with advertising agencies and designing corporate communications. I proactively maintain great relationships with my teams, clients, partners, and suppliers. I look forward to leading the AMA's sponsorship efforts, developing relationships with sponsors, and in fulfilling the chapter's promises to sponsors.
VP Career Development
Monica Jerez of 3M
About Monica: Monica is a business professional with a creative and collaborative leadership style. She has over 25 years of experience in the US, Latin America, and global markets, both in B2B and B2C roles. Monica's expertise is in marketing strategy, providing insights and analytics-driven marketing solutions, segmentation, new product development and commercialization, product portfolio and market prioritization, and team coaching and development.
VP Collegiate Relations
Levi Eastwood of University of California, Irvine - The Paul Merage School of Business
About Levi: I am a results-driven marketing professional, known for innovation and unique mix of strategic, creative, operational and technical abilities. I have a consistent track record in generating leads and new business for large, mid-size and startup companies in retail, insurance, and education. My specialties include lead generation, marketing automation, strategic planning, brand design, social media, website / eMarketing, channel marketing, and market research.
Dan Williams of Studio Tiga
About Dan: Dan delivers superior interactive media solutions and develops and publishes advanced cross-platform apps for Professional Sports, Corporate, Entertainment and Government verticals. Dan is known for developing interactive media solutions with unparalleled vision to drive revenue growth and brand recognition for his clients.
Specialties: Mobile App Development and Publishing, Mobile Sites, Software Development, Video Production, Video Editing and Post Production, Executive Producer, Video Producer, 3D Animation.