To volunteer as a chapter leader, AVP or committee member, please connect with AMA OC leaders.

President 2019-2020

Lucrecia Castellon of Nestlé Waters, North America

About Lucrecia: Tenacity and creativity are deeply rooted in my DNA. I am a results oriented marketing professional demonstrating strong analytical, strategic and problem solving skills. I have ample sales and marketing experience in CPG including Fortune 100 companies as well as privately held companies.  My professional experience and business acumen have allowed me to develop both as an individual contributor and a team player. I possess a track record of significantly growing my business through sales and marketing. I have managed numerous categories for food manufacturers continuously identifying and attaining volume and revenue growth. I have developed annual key account plans for key grocery retail accounts, set measurable goals and executed and adjusted plans as needed.


President-Elect (2020-2021)

Craig Maloney of EverythingOnline SEM

Craig Maloney is the co-founder and president of EverythingOnline, LLC an integrated digital marketing agency providing search and digital marketing solutions to businesses of all sizes. Craig is also digital marketing enthusiast bringing sales and marketing leadership to a rapidly evolving industry.


Chapter Secretary, Chapter Excellence Awards Lead

Elizabeth Marks of

About Elizabeth:  In her 20 years with Toshiba, she became a Six Sigma Master Black Belt, executive coach enabling her to lead enterprise-wide process improvement projects worth millions in cost-savings. Now, she runs a marketing consulting business. As a self-proclaimed “data geek” turned copywriter she translates tech-speak into a simple, easy to understand message for all. She helps business owners of Tech/Saas/Paas companies generate qualified leads that turn into happy customers with relationship-driven marketing.

Specialties: Web Copy, Email and Content Marketing, Sales and Marketing Funnel Development.


VP Finance

Shannon Pollacchi of Waste Management

About Shannon: A professional with excellent qualifications relating to marketing, public relations, business development, and corporate communications. Goal-driven marketer that works well as an individual as well as part of a team. I interface well with customers, staff, and management with proven ability to self-prioritize workload and motivate others, focus on goals and represent positive company image at all times.

Specialties: Market Analysis, Branding and Identity, Business Development, Marketing, Market Research, Digital Marketing, and Public Relations.


VP Chapter Excellence, Past-President (2018-2019)

Ray Benedicktus of OC Marketing Analytics

About Ray:  Ray is a marketing focused leader with 16 years experience in consulting, research, branding and marketing implementations. He brings a creative approach to quantitative analysis and problem solving as a leader and strategist of marketing, research, consulting projects for corporate, small business, institutional, educational, government, and non-profit clients. Ray has an exceptional track record in presenting statistically valid consumer data and interpreting research results into managerial insights and actionable strategies.


VP Programming

Steve Pitchford of SRP & Associates

About Steve:  :  As a successful marketing and technology executive with 25 years of experience and current business owner of SRP & Associates, Steve runs a boutique Digital Marketing Agency focused on lead generation for small and medium-sized business that want to grow. He thrives on providing search engine visibility, website traffic, conversions and transparent reporting of results for clients.


AVP Programming

Donovan Moore of Goodway Group

About Donovan: Donovan brings over 15 years of digital advertising experience to AMA OC.  He has worked across many different verticals (auto, entertainment, financial, healthcare, CPG) always on the publisher sales side with companies such as Yahoo, Microsoft and Twitter. Three years ago he joined Goodway Group, a managed service partner to agencies and brands with all things digital, having a particular focus on programmatic, social, and SEM.



VP Special Events

Katie Muttera of Laserfiche

About Katie:  Katie is a marketing professional and MBA with experience in creative process improvement and editorial governance. She is particularly adept at recognizing opportunities for capturing greater value and breaking down silos. Skilled in digital campaign design and execution and project management, she works well with cross-functional teams at all levels to achieve business outcomes.


VP Membership

Raquel Rodriquez of R2 Media

About Raquel: Raquel is an experienced media agency president with a demonstrated history of working in the marketing and advertising industry. She is skilled in digital strategy, advertising sales, direct response marketing, integrated marketing, and advertising. Raquel graduated Magna Cum Laude from The University of Missouri-Columbia's prestigious journalism school in broadcasting, with a dual degree in Spanish studying at La Iberoamericana in Mexico City.


VP Sponsorship

Rick Thrasher of Thrasher 360

About Rick: Rick is a performance based mobile media and technology focused marketing strategist, connecting brands to consumers and respective B2B distribution and sales channels. He helps companies develop mobile strategies and execution plans centered around a value proposition that shows direct ROI, measurable brand awareness or social marketing performance as reflected by the analytics.


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VP Career Development

This position on the AMAOC Board is open. If you are interested in volunteering your support,  please connect with AMA OC leaders.


VP Collegiate Relations

Levi Eastwood of University of California, Irvine - The Paul Merage School of Business

About Levi: I am a results-driven marketing professional, known for innovation and unique mix of strategic, creative, operational and technical abilities. I have a consistent track record in generating leads and new business for large, mid-size and startup companies in retail, insurance, and education.  My specialties include lead generation, marketing automation, strategic planning, brand design, social media, website / eMarketing, channel marketing, and market research.


VP Communications

Dan Williams of Studio Tiga

About Dan: Dan delivers superior interactive media solutions and develops and publishes advanced cross-platform apps for Professional Sports, Corporate, Entertainment and Government verticals. Dan is known for developing interactive media solutions with unparalleled vision to drive revenue growth and brand recognition for his clients.

Specialties: Mobile App Development and Publishing, Mobile Sites, Software Development, Video Production, Video Editing and Post Production, Executive Producer, Video Producer, 3D Animation.


VP Talent Acquisition

Jennifer L. Horspool of Engagement PR & Marketing

About Jennifer: Through combined strategies involving PR, marketing, and the overall brand experience, Jennifer Horspool, founder of Engagement PR & Marketing, turns people, companies and brands into the known authorities in their industries. Jennifer has marketed companies from vision to multi-million dollars and turned brands around from negative and unknown into the go-to media resources for their expertise. She has worked with companies large and small, from Fortune 25 to start-ups specializing in B2B, B2C, D2C and non-profit.

Specialties: short- and long-term strategic planning, media relations, communication and marketing strategies, writing, content, brand positioning, brand experience, social media engagement, web presence, event-planning, crises management, and more.


Art Director

Teresa Fritzler of Fritzler Design

About Teresa: Teresa Fritzler is an expert visual communicator and defines corporate brands with emotionally charged design that defines who companies are, what they do and why they're valuable. Teresa has owned Fritzler Design for over 25 years saving the world one logo, website, social media graphic, brochure and trade show graphic at a time.

Good art directors give back. Teresa has contributed design to AMAOC since 2016 and designs promotional materials for Ryan’s Reach, an organization that supports the brain injured and their families. For 7 years she was involved with the local design organization, AIGAOC, and served on their board of directors.