To volunteer as a chapter leader, AVP or committee member, please connect with AMA OC leaders.
Ray Benedicktus of OC Marketing Analytics
About Ray: Ray is a marketing focused leader with 16 years experience in consulting, research, branding and marketing implementations. He brings a creative approach to quantitative analysis and problem solving as a leader and strategist of marketing, research, consulting projects for corporate, small business, institutional, educational, government, and non-profit clients. Ray has an exceptional track record in presenting statistically valid consumer data and interpreting research results into managerial insights and actionable strategies.
Chapter Secretary, Chapter Excellence Awards Lead
Lee Durlach of Motorcycle Industry Council
About Lee: I currently work for the trade association for the U.S. motorcycle industry. My roll is multi-faceted, with a focus on communications with the news media, our membership, and our six boards of directors. I am the functional secretary of each of our six boards. My official title is Director, Membership & Communications. I feel that we have the right people and enough enthusiasm and motivation to win the AMA's Chapter Excellence Awards, and with a little preparation, and some ongoing organization and accountability, a win is extremely attainable.
Shannon Pollacchi of Waste Management
About Shannon: A professional with excellent qualifications relating to marketing, public relations, business development and corporate communications. Goal driven marketer that works well as an individual as well as part of a team. I interface well with customers, staff and management with proven ability to self-prioritize workload and motivate others, focus on goals and represent positive company image at all times.
Specialties: Market Analysis,Branding and Identity, Business Development, Marketing, Market Research, Digital Marketing and Public Relations.
President-Elect 2019-2020, VP Programs 2018-2019
Lucrecia Castellon of Nestlé Waters, North America
About Lucrecia: Tenacity and creativity are deeply rooted in my DNA. I am a results oriented marketing professional demonstrating strong analytical, strategic and problem solving skills. I have ample sales and marketing experience in CPG including Fortune 100 companies as well as privately held companies. My professional experience and business acumen have allowed me to develop both as an individual contributor and a team player. I possess a track record of significantly growing my business through sales and marketing. I have managed numerous categories for food manufacturers continuously identifying and attaining volume and revenue growth. I have developed annual key account plans for key grocery retail accounts, set measurable goals and executed and adjusted plans as needed.
Jay Tolman of Millennium Marketing
About Jay: I am a seasoned professional with broad-based experience in brand planning and developing/executing complex integrated marketing programs for food service, consumer-packaged goods, retail, financial services, building products, B to C and B to B. I am a leader and catalyst to outstanding marketing programs, as well as building/maintaining strong partnerships. As AMA's VP of Membership, I look forward to continue acquiring and retaining members with diverse backgrounds and experience to maintain our robust community of marketing professionals.
Ana Elisa Arcoverde
About Ana: I have spent over 10-years providing marketing support for the fashion industry, working with advertising agencies and designing corporate communications. I proactively maintain great relationships with my teams, clients, partners, and suppliers. I look forward to leading the AMA's sponsorship efforts, developing relationships with sponsors, and in fulfilling the chapter's promises to sponsors.
VP Career Development
Monica Jerez of 3M
About Monica: Monica is a business professional with a creative and collaborative leadership style. She has over 25 years of experience in the US, Latin America, and global markets, both in B2B and B2C roles. Monica's expertise is in marketing strategy, providing insights and analytics-driven marketing solutions, segmentation, new product development and commercialization, product portfolio and market prioritization, and team coaching and development.
VP Executive Circle
About Barbara: Barbara is a senior marketing executive with both domestic and global marketing experience in food, health & beauty, toy, and household durable sectors, having managed teams up to 13 and budgets from $100K to $35M. She has a superior background in marketing, sales, licensing and business development positions. Barbara is a driven, highly strategic and analytical thought leader offering proven ability to produce significant revenue gains through targeted marketing and unified business strategies. She is a turnaround strategist focused on performance, with talent for optimizing short/long term return by sharpening positioning, innovation development and product mix management.
VP Collegiate Relations
Diane Singer, PhD of Brandman University
About Diane: Diane Singer brings 25 years of experience in business and education to her marketing classrooms. At IBM and AT&T, Diane served in sales and marketing leadership roles as a call center technologies and systems networking subject matter expert. Her work involved designing systems to serve companies like Apple, Avery Dennison, Hilton Hotels, Disney and Nintendo. Later, she took her knowledge of networking and systems integration forward as a consultant to local government on e911 technologies, and to business and education on training and workforce development projects. Diane is also a certified online instructor, credentialed mentor teacher in sales, marketing and finance.
Dan Williams of Studio Tiga
About Dan: Dan delivers superior interactive media solutions and develops and publishes advanced cross-platform apps for Professional Sports, Corporate, Entertainment and Government verticals. Dan is known for developing interactive media solutions with unparalleled vision to drive revenue growth and brand recognition for his clients.
Specialties: Mobile App Development and Publishing, Mobile Sites, Software Development, Video Production, Video Editing and Post Production, Executive Producer, Video Producer, 3D Animation.